Press kit
Press & media.
Brand assets, boilerplate copy, key facts and quotes for journalists, partners and media covering Genemap. Free to use; please credit Genemap or Clear Creek Pastoral Co where appropriate.
Quick facts
18
Native countries
13
Production systems
27
Edge functions
2
Species (beef + sheep)
Boilerplate copy
One-line description
Genemap is a livestock genetics platform that builds per-farm breeding indexes for beef and sheep producers in any country, recalibrated daily.
Short paragraph (50 words)
Genemap is a livestock genetics platform built by Clear Creek Pastoral Co in Australia. It derives per-farm breeding indexes from each producer's country, costs and slaughter data, recalibrating daily as global markets move. 21 Tier 1 native breed-evaluation parsers spanning 11 countries — AU, NZ, US, BR, KR, IE, GB, ZA, IS, Nordic (SE+DK+NO+FI) plus multi-country World Angus — with AI translator for anything beyond.
Long paragraph (110 words)
Genemap is a livestock genetics platform that takes the breed-society evaluations a producer's country publishes, plus that producer's actual operation structure, costs and slaughter data, and re-derives the dollar weight on every breeding value for that specific farm. The same bull is worth different money on different operations — Genemap shows that difference. 21 Tier 1 native breed-evaluation parsers spanning 11 countries across 5 continents (TACE, Hereford BREEDPLAN, AAA Angus, AHA Hereford, IGS, Zoetis Inherit Select, ANCP Nelore, KAPE Hanwoo, ICBF, NAV Nordic, Logix Beef, Wagyu AGE, Signet BeefBreeder, World Angus Evaluation, LAMBPLAN, MERINOSELECT, SIL, Signet Sheepbreeder, Sheep Ireland, NSIP, Fjárvís). Climate and market feeds wired natively across 18 countries. AI translator handles anything beyond. Production systems modelled correctly: 21 system overlays from pastoral to housed ungtjur to Hanwoo intensive to pelt-primary Gotland. Built by Clear Creek Pastoral Co — a working cattle and sheep operation in north-east Victoria, Australia.
Founder / company line
Genemap is a venture of Clear Creek Pastoral Co, a working cattle and sheep operation based in north-east Victoria, Australia.
Brand assets
Brand colours
Accent dark
#143A22 · primary
Accent
#1A4D2E · secondary
Accent soft
#E8EFD8 · tints
Gold
#C8A85B · highlight
Paper
#F7F5F0 · ground
Ink
#1A1F1C · type
Typography
Archivo Black
Brand wordmark · Open source via Google Fonts
Instrument Serif italic
Editorial display · Open source via Google Fonts
DM Sans
Body, UI, labels · Open source via Google Fonts
Quotes for citation
"Industry indexes are calibrated against an average producer that doesn't actually exist. Genemap derives the breeding decisions from each producer's specific operation."
— Genemap, on the platform's positioning
"The same bull is worth different money on different operations. Until now, the industry has used one coefficient for everyone."
— Genemap methodology
"21 Tier 1 native breed-evaluation parsers across 11 countries; climate and market feeds wired natively across 18 countries; AI translator for anything beyond."
— Genemap on global reach
"If the maths doesn't help us run our own herd, it doesn't ship."
— Clear Creek Pastoral Co engineering principle
What Genemap is not
For accuracy when writing about Genemap:
- Not a replacement for breed-society genetic evaluation pipelines. Genemap consumes their evaluations.
- Not a national or regional index — it's a per-farm index derived from each producer's operation.
- Not a competitor to BREEDPLAN, IGS, ICBF, NAV, etc. — it's a layer above them.
- Not only for AU producers — built in Australia, but designed for any country.
- Not a cattle-only product — beef and sheep get equal billing.
- Not a black box — every coefficient is open source, override-able by the producer.
Press & media enquiries
Interviews, product comment, brand asset requests, embargo arrangements.
press@genemap.com.au · response within one working day