Genemap is a venture of Clear Creek Pastoral Co, a cattle and sheep operation in north-east Victoria. We built it because we needed it, and we run our own herd on it. If the maths doesn't help us make a breeding decision, it doesn't ship.
Genemap is built by a livestock producer who also writes on agriculture and builds software, the same person engineers the platform and runs the herd it was first calibrated against. The family has been breeding Angus since 1849, and the last two decades have gone into the Advancer composite over Paringa genetics: selecting, joining, killing, and reading the grid feedback, season after season.
That history includes hard-won experience with proprietary, locked-genetics systems, where the index is a black box and the animals can't leave with you. It's exactly why vendor independence is the core design principle here: import EBVs from any evaluation, export your whole herd any time, and read every coefficient in the open. You're never locked to one genomics supplier, or to an index you can't see inside.
The breeding values our industry produces are world-class. The selection indexes built on top of them are calibrated against an "average" producer who isn't real, and we never matched the average. Our country is hard, our grid is specific, and the same EBV that's worth a fortune to one operation is worth almost nothing to us, and the other way round.
So we built our own, first as spreadsheets, then as an engine, then, once it was clear every producer faces the same gap, as a platform. Genemap rebuilds the dollar value of every animal on your costs, your country and today's market, instead of ranking it against a national average it will never be sold into.
The engine derives the weights from your operation, your country, your costs, your data, calibrated against what you actually realise at the kill floor. We don't decide what matters to your farm; you do.
Every formula is documented and every coefficient is visible. Override any of them and watch the rank shift. If we can't show the maths, we don't ship the feature.
De-identified regional anchors sharpen everyone's calibration over time, but your data improves your own account first, and only anonymised anchors ever flow back to the network.
It is the fair question for any new index. This is how Genemap checks itself, and what is proven today against what is still in progress.
The weights are not industry defaults. They are proposed for your enterprise from your farm profile and the day's market snapshot, and every one is shown and editable. As your kill-sheet and sale data build up, a hierarchical model calibrates them against the realised $/head of your cohorts, so the weights track what your country and your grid actually pay.
Genemap keeps the accuracy attached to your published EBVs / ASBVs and carries it to the dollar index, so a low-accuracy young animal doesn't get a falsely confident rank over a proven sire.
The selection-index maths and the per-enterprise weights are working today. The calibration against your own kill history gets stronger the more years of your data it sees, so a new account runs on the engine's weights and not yet on its own realised returns, and the run says which. The economic engine that produces those weights, from ration shadow prices, grid pricing and herd gene flow, is live and deterministic; it prices a short list of traits, refuses the rest with a reason, and runs on labelled reference values until you enter your own grid, herd structure and feed prices.
Every record is isolated to your organisation with database-level row-level security. "Scoped to your account" means another organisation's queries cannot reach your rows, enforced in the database rather than hidden in the interface.
Your phenotypes, breeding values, animal identifiers and raw uploads stay in your account. The index is computed for you and is yours to export any time as open CSV and JSON, your source EBVs and Genemap's outputs together.
Reference-population contribution is opt-in and off by default; it is switched on in the farm profile. When on it shares hashed identifiers and evaluation metadata; it never shares genotypes, phenotypes or plain identifiers, and switching it off stops it. Cross-business genotype pooling needs bilateral, revocable consent from both businesses and is off until then; it pools SNPs and pedigree only, and phenotypes and breeding values never cross.
Data export, account deletion and privacy questions go to privacy@genemap.com.au. The privacy policy and security overview have the rest.
Download your ASBVs or EBVs, drag them in, and see every animal re-ranked to your operation.