Press kit
Press & media.
Brand assets, boilerplate copy, key facts and quotes for journalists, partners and media covering Genemap. Free to use; please credit Genemap or Clear Creek Pastoral Co where appropriate.
Quick facts
18
Native countries
13
Production systems
27
Edge functions
2
Species (beef + sheep)
Boilerplate copy
One-line description
Genemap is a livestock genetics platform that builds per-farm breeding indexes for beef and sheep producers from their own costs and data.
Short paragraph (50 words)
Genemap is a livestock genetics platform built by Clear Creek Pastoral Co in Australia. It derives per-farm breeding indexes from each producer's costs and slaughter data. Seven Australian formats are auto-detected; other parsers are unvalidated.
Long paragraph (110 words)
Genemap is a livestock genetics platform that takes the breed-society evaluations a producer's country publishes, plus that producer's actual operation structure, costs and slaughter data, and re-derives the dollar weight on every breeding value for that specific farm. The same bull is worth different money on different operations — Genemap shows that difference. Seven Australian formats are auto-detected; other parsers are unvalidated. Market prices are MLA's Australian indicators. Production systems modelled correctly: 21 system overlays from pastoral to housed ungtjur to Hanwoo intensive to pelt-primary Gotland. Built by Clear Creek Pastoral Co — a working cattle and sheep operation in north-east Victoria, Australia.
Founder / company line
Genemap is a venture of Clear Creek Pastoral Co, a working cattle and sheep operation based in north-east Victoria, Australia.
Brand assets
Brand colours
Accent dark
#143A22 · primary
Accent
#1A4D2E · secondary
Accent soft
#E8EFD8 · tints
Gold
#C8A85B · highlight
Paper
#F7F5F0 · ground
Ink
#1A1F1C · type
Typography
Archivo Black
Brand wordmark · Open source via Google Fonts
Instrument Serif italic
Editorial display · Open source via Google Fonts
DM Sans
Body, UI, labels · Open source via Google Fonts
Quotes for citation
"Industry indexes are calibrated against an average producer that doesn't actually exist. Genemap derives the breeding decisions from each producer's specific operation."
— Genemap, on the platform's positioning
"The same bull is worth different money on different operations. Until now, the industry has used one coefficient for everyone."
— Genemap methodology
"Seven Australian formats are auto-detected; other parsers are unvalidated."
— Genemap on coverage
"If the maths doesn't help us run our own herd, it doesn't ship."
— Clear Creek Pastoral Co engineering principle
What Genemap is not
For accuracy when writing about Genemap:
- Not a replacement for breed-society genetic evaluation pipelines. Genemap consumes their evaluations.
- Not a national or regional index — it's a per-farm index derived from each producer's operation.
- Not a competitor to BREEDPLAN, IGS, ICBF, NAV, etc. — it's a layer above them.
- Not only for AU producers — built in Australia, but designed for any country.
- Not a cattle-only product — beef and sheep get equal billing.
- Not a black box — index weights are shown and can be overridden by the producer; the evaluation's parameters and their sources are documented.
Press & media enquiries
Interviews, product comment, brand asset requests, embargo arrangements.
press@genemap.com.au · response within one working day